NEXT ... The US. Latino Market
by a Associated Business Partner :
(Strategy Marketing Business Consulting in NY)
Mentioned in her website:
More than 50 million U.S. Latinos. Purchasing power expected to reach $1.7 trillion. With stats like these, it soon may cost brands more to neglect this market than to invest in it. But “Latino” isn’t one generic community. It’s a multi-faceted audience, and reaching it means bridging language and lifestyle differences.
At Market to Riches-Latino, we understand this audience. Our network of seasoned bilingual, multi-cultural experts develop strategic marketing programs that speak to the needs and values of Latino communities.
How can we help you reach your target Latino audience?
As Well I Find a Very Interesting Data for better Understand about This US. LATINO MARKET
from A Marketing & Written by Lisa Gevelber Published July 2014 SUPER INTERESTING DATA
THE AMERICAN CORPORATIONS HAVE THEIR EYES ON THE US LATINO MARKET.
SIMPLE... GUYS Is too Big and the can less pass this Opportunity.
“U.S. Hispanics are ahead of the curve when it comes to digital. They lead in adoption of new devices. They are power users of mobile and over-index in video consumption. But despite the facts, these consumers are vastly underserved, and the opportunities to reach them through digital remain largely untapped. But what, exactly, should marketers be doing? To see what’s working (and what’s not), our Vice President of Americas Marketing, Lisa Gevelber, looked at the strategies of leading brands and forward-thinking marketers. Here are the top lessons she learned.
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You’ve likely heard the numbers: a 163% increase in population between 2010 and 2050, making up 30% of the population by July 1, 2050. One trillion dollars in buying power in 2010, rising to $1.5 trillion next year (an increase of 50% in just five years). I’m talking about U.S. Hispanics, of course, a consumer segment that’s on the radar of every Fortune 500 CMO.
At Google, we’ve taken notice of this audience too, but for a different reason: technology. U.S. Hispanics are ahead of the curve when it comes to digital. They lead in adoption of new devices. They are power users of mobile and over-index in video consumption. “Many marketers may think they trail the so-called general market in adoption of new tech, when in fact they are far ahead and should be among the first prospects for marketers seeking to grow their consumer base,” says Marla Skiko, senior vice president and director of digital innovation at SMG Multicultural. Despite the facts, U.S. Hispanics are a vastly underserved market, and the opportunities to reach them through digital remain largely untapped.
Recently, we surveyed a select panel of senior-level marketers to see if the U.S. Hispanic audience was on their roadmaps. They clearly recognized the opportunity: Most saw 11—25% of their company’s growth coming from this demographic in the next three to five years. Still, most brands didn’t have a marketing strategy for this audience, and most agencies were advising clients to invest in reaching them either “somewhat” or “not at all.”
It’s clear that brands need to go from taking notice to taking action and that digital is a huge opportunity. But what, exactly, should we be doing? To see what’s working (and what’s not), we looked at the strategies of leading brands and forward-thinking marketers. Here are the top lessons we learned.”
— Written by Lisa Gevelber Published July 2014