We hear this a lot… “We have a Facebook Page with quite a few followers… we don’t need a website. Do we?!” [Insert odd, puzzled look on someone’s face as they look at us for a reaction].
Do you really want to know the answer to that question, or do you already know it? While Facebook is great to drive conversation and let your customers know about the new product that FedEx just dropped off, it’s not the most professional way to present your business.
YOU NEED A WEBSITE!
NOT JUST ANY WEBSITE THOUGH… ONE THAT FITS YOUR STYLE, YOUR NEEDS AND MOST IMPORTANTLY, YOUR BRAND!
How do most of your customers find you? Is it word of mouth? Is it social media? Or is it that they did a web search on Google or Bing before ever setting foot in your store or picking up the phone to place a call to you? While Facebook pages do come up when you perform a web search, do you really want to rely on a third party website to present your business? We didn’t think so!
5 REASONS YOUR FACEBOOK PAGE ISN’T ENOUGH FOR YOUR BUSINESS:
- Image. It’s as simple as one word. How do you want your business to be perceived? Looking professional and working on your brand image is as important as the actual product and/or service that you provide.
- Customization on Facebook is nearly impossible. Yes, you can add pictures, edit descriptions and even set up a Facebook-style store (with some programming and a limited interface), but you can’t customize it for pages, contact forms, etc.
- SEO is an issue. Oh boy! That dreaded phrase – “Search Engine Optimization.” You can’t create separate pages on your Facebook page to highlight specific products or services – how will your customers know that you offer a certain specialty and how will they will gather information to become excited about your product or service before they contact you?
- Updates are only seen by a select few “followers.” That’s right! Ever noticed that you need to pay for ads to get more people to actually see your updates? It’s a revenue tactic for Facebook, but it’s a major expense to business owners – an expense that isn’t necessary if you have another avenue to educate your customers.
- Facebook can shut down your page or the whole business could go away at any time, taking your “followers” or “likes” with them as quickly as it took you to create the page.